Audience & User Acquisition

LETSTOP targets a broad but intentional audience that includes:

• Conscientious drivers motivated by road safety and community well-being

• Tech-savvy users who are comfortable with mobile apps and digital assets

• Gamification enthusiasts drawn to reward systems and personal achievement

• Crypto-curious individuals interested in earning digital tokens through real-world behavior

User acquisition strategies combine performance-driven digital marketing, influencer partnerships, and community-led initiatives. Key channels include:

• Social media campaigns promoting real-world rewards and leaderboard milestones

• Targeted ads focusing on safety, lifestyle upgrades, and crypto benefits

• In-app referral programs to drive viral growth

• Strategic presence at automotive and tech events to build grassroots visibility

This approach ensures LETSTOP appeals not only to drivers seeking safer habits but also to users eager to combine utility, rewards, and innovation in their everyday routines.